Swedish voice over, natively reviewed.

Swedish listeners expect a plain, informal tone even in business. The voice and the script both need to sound unforced.

Accents and variants of Swedish.

Standard Swedish (Stockholm)
The widely understood standard of national media.
Gothenburg colour
A recognisable west-coast accent.
Scanian colour
The accent of the south, for audiences in Skåne.
Finland Swedish
The Swedish spoken in Finland, with its own rhythm and vocabulary.

What a native Swedish reviewer checks.

Du everywhere
Du is used almost universally, including in business. A formal ni can sound stiff or even rude.
Word accents
Swedish uses two pitch patterns that distinguish words, which a reviewer listens for.
English terms
Business Swedish takes in many English words. We agree how each is said.

Writing for Swedish.

Compounds are one word
Splitting a compound in writing is a known error and sounds odd read aloud.
Short and direct
Swedish audiences favour understatement, so superlatives in the script are checked.
Numbers and time
A decimal comma and the 24-hour clock.

Swedish voice over: questions.

Do we need Finland Swedish?

For audiences in Finland, yes. Swedes will understand a Finland Swedish voice, and Finland Swedes notice when the voice comes from Sweden.

Is Swedish close enough to Norwegian and Danish to share a voice?

Speakers understand each other to varying degrees, but each audience expects its own language.

Tell us your Swedish project.

Tell us your content, languages and timing on one short page. A producer replies.

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