AI disclosure
Last updated: 2 November 2026
We use AI voices, and we say so. This page explains where AI is used, what people decide and how synthetic voice is labelled.
What is made with AI
The voice in our productions is generated by software from licensed synthetic voice catalogues.
What a person decides and checks
People research the audience, cast the voice, adapt the script, direct each line and approve the result.
Before delivery a native speaker hears every file and checks names and product terms, numbers and units, stress and pauses, and tone.
Voices and consent
We use licensed catalogue voices only. We never clone a person's voice without their explicit, documented consent.
Labelling
Every delivery includes a usage record of the voices used and how AI voice should be disclosed.
You decide how the disclosure appears in your own channels, and we help you word it.
Technology providers
The voice is generated by technology providers that work for us under written agreements. The quote states where your files are processed.
Contact
Questions about how we use AI? Send them with your quote request and a producer answers.
