In short
- The audience and the place the audio will be heard decide more than the voice does.
- Say which languages and which accents, not just languages.
- Send names and terms with how they are said.
- Say who approves, and in which language they will review.
1. What it is for and who will hear it
Say what the audio is: a course, a product film, a phone menu, a book. Describe the listeners and where they hear it, on a phone in a shop, in a car or at a desk. The setting decides pace, tone and clarity.
2. Languages and accents
List each language and the market, for example Portuguese for Brazil or Spanish for Mexico. If you do not know which accent your audience has, say where they live and we advise.
3. Tone and references
Describe the voice in plain words and send one or two examples you like and one you do not. Tone is easier to agree on with a reference than with adjectives.
4. The script
Say whether the script is final, in draft or only an outline, and whether it exists in the source language only. Send it in an editable format, divided into the pieces that will become files.
5. Names, terms and numbers
List brand and product names, acronyms, people and places, with how each is said. State how numbers, units, currencies and dates should read.
6. Timing and format
Give running times or word counts, and say whether the audio must match a video or a slide timing. State the delivery date and any dates for review on your side.
7. Delivery and files
Say how files should be named and in which format, and whether you need separate files, a mix with music or both. Name the platform that will receive them.
8. Rights and use
Say where and for how long the audio will be used, and in which countries. Usage terms for the voices are set out in the quote, so the use should be stated up front.
9. AI disclosure
Tell us how you plan to disclose AI voice to your audience, or ask us to propose wording. This is a transparency duty in the EU in many cases.
10. Who approves
Name who signs off and who reviews each language. A reviewer who does not read the language cannot approve it, so say who will.
11. Budget and schedule
Give a range if you have one and the date you need the final files. Every project is quoted before work starts.
